(Appelsap Festival)

Since starting as a free summer jam back in 2000, Appelsap has grown into the groundbreaking festival it is today. Appelsap is culture. Studio Lennarts & De Bruijn was appointed to refresh Appelsap's identity and present the world with a fresh campaign for the 19th edition of the legendary music festival. Using fruitstickers as the fundament of the Appelsap (Apple Juice) campaign, was a straight-forward and suiting approach to the 2019 identity. We've designed hundreds of unique fruitstickers in different languages, with most of them both referring to the music festival and its characteristics, as well as the fruity aspect.

↳ together with and during my internship at Studio Lennarts & de Bruijn

Concept  Visual Identity   Print  Motion 

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